1. The Challenge
Terminal Light for Electrical Contracting relied entirely on traditional manual B2B networking. Tracking multi-million dollar electrical project scopes via spreadsheets was chaotic, and their digital presence was practically non-existent, leaving immense search intent completely uncaptured.
2. The Solution & Technology
We engineered a dual-pronged B2B digital transformation.
- Bespoke Laravel CRM: Built a comprehensive, secure project estimation and lead tracking system.
- B2B Omni-Channel Ads: Launched a laser-focused LinkedIn Account-Based Marketing (ABM) and Google Search campaign targeting enterprise facility managers.
- SEO Authority: Authored in-depth technical guides regarding industrial electrical compliance.
3. The Results 🚀
15
Enterprise Contracts Signed
60%
Reduction in Admin Time
1,200%
Increase in B2B Traffic
